Evaluation methodology

Selection

We only cover products where we can verify: (1) evidence the market buys the category (search and purchase demand, review volume, comparison intent); (2) a legitimate affiliate program; (3) economics worth your click and our effort. Products failing these are excluded — see how we make money.

The Revenue Opportunity Score

Internally we score every opportunity: Affiliate Economics (20%), Purchase Demand (15%), Commercial Intent (15%), Conversion Potential (15%), Recurring/LTV (10%), Content Scalability (10%), Search Opportunity (10%), Geographic Reach (5%), minus a stability risk penalty. The score governs where we invest; it never reorders a recommendation for a specific user need — the Advisor matches your need against verified facts.

Verification

Every product page shows the date its program terms were verified and links the official program page. Terms we could not confirm are labeled UNVERIFIED rather than estimated. Verified terms still change — always confirm on the merchant's page before purchasing.

No fake numbers

We do not invent test scores, review counts, or conversion rates. Where we state a scenario or estimate, it is labeled as a scenario with explicit assumptions.